AirPlay’s Mission:

To create and deliver the premier wireless game
experience based on real time televised events.

For consumers, AirPlay delivers a compelling multiplayer game experience based on televison's most popular programs. Joining 200 million cell phones with 110 million TV households, AirPlay brings wireless competition and community to the living room for the first time. For the television industry, AirPlay enhances the viewing experience, increasing audience engagement with live television programming and advertising.